The automotive industry is in a position of
flux. Significant shifts in customer behavior are compelling automotive dealers
to regularly integrate emerging new technologies in the dealerships to help
reinvent business strategies, models and to
augment their interaction with the new digital customer. Customers wish
to be connected via seamless digital channels with dealerships, service
providers; compelling automotive dealerships to transform their product-centric
strategy to the customer and service-centric strategy. The need for omnichannel
experience has been the result of the desire to shift to a more
customer-centric business model.
Enriching dealerships with tailor-made automotive digital transformation solutions
experiences by uniting our domain expertise, knowledge of operations and insights
into new technologies to provide a wide range of comprehensive software
solutions for the automotive dealerships.
MOBILE APP
DEVELOPMENT FOR AUTOMOTIVE DEALERSHIPS
Mobilize dealerships confidently with
end-to-end and full cycle mobility solutions we empower car dealerships to
outdo their competitors by providing engaging mobile apps. It helps increase
buyers at dealership lot, win competitive leads, increase service appointments
and improves customer retention.
Our mobile app allows wide-range of operations
like scheduling service appointments, search dealership inventory, access
service offers and coupons and much more.
Email
When done properly, email marketing is a
highly effective channel for dealerships. Personalization is key to creating
emails that convert. Research by G/O Digital shows that 35% of car buyers want
emails tailored based on their interests. Additionally, 28% said they would
click on an email from a dealership if it included information about a style,
color or model they’re interested in. And if consumers are sent an impersonal
email (i.e. not specific to their interests or location), 23% are less likely
to visit that dealer’s website and 32% feel irritated or resentful toward that
dealership.
Social Media
Advertising
In addition to having a social presence and
interacting on social platforms, consumers can be targeted with extreme
precision through social advertising. If just beginning with paid advertising
on social, a great place to begin is on Facebook. Consumers can be targeted by
a range of demographics such as age, income, geographic location, gender, and
more. Specialty auto data can also be used for targeting consumers on Facebook,
such as information on Vehicle Type (car, SUV, truck, van), Make, Model, Year,
Financial (i.e. median home value and credit score range), and other segments
including vehicle history data and garage data.
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